WHAT’S THE ISSUE?
In a nutshell, Big Dairy is lobbying the FDA to ban the use of words like milk, cheese and butter to describe dairy products made from plants.
WHY THIS MATTERS TO US ALL
The future demands a more sustainable food system.
The current food system is rigged in favor of unsustainable, unhealthy Animal Dairy.
Big Dairy doesn't want consumers to know
there is a better way.
BIG DAIRY CLAIMS CONSUMERS
Are you? Speak up!
Big Dairy contends that consumers are being fraudulently hoodwinked into unknowingly buying dairy made from plants.
Are you confused by plant dairy? Let the FDA Know.
MILK FROM LACTATING ANIMALS IS MEANT FOR THEIR YOUNG.
IT IS NOT MEANT FOR HUMANS.
Animal Dairy consumption has been linked to an increased risk for prostate cancer, lung cancer, breast cancer, and ovarian cancer.*
Three servings of dairy per day increases the risk of prostate cancer by 141%! *
Animal Dairy products are the top sources of artery-clogging saturated fat in the American diet. They also contain dietary cholesterol. Diets high in saturated fat, and cholesterol increase the risk of heart disease, which remains America’s top killer.*
60% of people are lactose intolerant, which can cause bloating, cramping and diarrhea.*
Animal Dairy is not needed for bone health. Consuming more than approximately 600 milligrams per day—easily achieved without dairy products or calcium supplements—does not improve bone integrity.*
DRINKING THREE GLASSES OF ANIMAL DAIRY MILK PER DAY INCREASES THE RISK OF MORTALITY BY 93%*
* All information taken from Physicians Committee for Responsible Medicine (pcrm.org)
Big Dairy is only concerned about the health of their profits.
Big Dairy argues there is a public health concern because consumers are mistakenly buying dairy products made from plants instead of dairy made from animal lactation.
We urge you to research the harmful effects of Animal Dairy on the human body.
Marketing Animal Dairy as a healthy source of nutrients and protein is the fraud here.
Consumers are getting wise. And Big Dairy knows it.
BIG DAIRY CLAIMS IT IS
A PUBLIC HEALTH ISSUE?
Total Udder Lies.
SO WHAT’S THE
REAL ISSUE HERE?
You Guessed It. Money.
Yum. Who wants macaroni and ’nut-based sauce‘ for dinner tonight? What about peanut ‘paste’ cookies and oat-based beverage? No one. Which is exactly what this is all about.
Big Dairy is desperate to get an unfair market advantage by derailing the growth of Plant Dairy. They know if left to the free market, their cash cow would quickly be put out to pasture.
Plant Dairy sales are skyrocketing while Animal Dairy declines. Plant Dairy milk is now commonplace, everywhere from Starbucks to Walmart. Plant Dairy cheese, butter and yogurt are quickly following suit.
Instead of evolving, Big Dairy is clinging to its cash cow and is now trying to manipulate the FDA and the government to do its dirty work.
Soy milk, for example, has been sold for decades.
So why is Big Dairy all of a sudden so motivated to protect consumers? Are they suddenly worried about public health? Nope. This is about stopping Plant Dairy from taking more marketshare.
Big Dairy wants to keep its competition pushed off to the side of grocery stores, hidden, marginalized and forced to use weird product descriptions that no one understands or wants.
As vegans, as environmentalists, as taxpayers, as Americans, as people, we can’t let Big Dairy and its powerful lobbyists get away with this.
Speak up now. Help shape the future of food.
US PLANT DAIRY MILK
SALES UP 61%
2012-17 / Source Mintel
Market researchers predict Animal Dairy milk to continue its rapid decline over coming years with some researchers predicting sales to slump by 11% by 2020.
A Mintel 2017 report shows Animal Dairy sales in the US fell by an estimated 15% between 2012 and 2017.
Meanwhile, Plant Dairy milk is experiencing staggering growth, increasing by 61%.
Are you seeing the real issue here?
Consumers want it. The future demands it. Big Dairy is fighting it.
COMMON SENSE FOR COMMON GOOD.
(Instead of Big Dairy’s self-serving agenda)
IT'S TIME TO UN-RIG THE DAIRY INDUSTRY
We propose creating an even playing field and letting
Plant Dairy go toe-to-toe (or nut-to-hoof) with
Animal Dairy. The FDA should let consumers shape the future, not lobbyists or politicians.
Why should animal-based manufacturers be given an advantage? Why should taxpayers subsidize them?
Why should the government mandate the sale of its products in our schools and institutions? Why do they
get to set the FDA labeling standards?
That is not a fair and free market. It is a rigged food system.
HOW DO YOU FEEL ABOUT YOUR
TAX DOLLARS SUBSIDIZING ANIMAL DAIRY? SPEAK UP!
MILK AS DEFINED
BY THE DICTIONARY NOT BIG DAIRY
1A fluid secreted by the mammary glands of females for the nourishment of their young.
1B (i): milk from an animal and especially a cow used as food by people.
1B (ii): a food product produced from seeds or fruit that resembles and is used similarly to cow's milk //coconut milk //soy milk.
2A: liquid resembling milk in appearance: such as
a: the latex of a plant
b: the contents of an unripe kernel of grain
3: LACTATION // cows in milk